The pinnacle of performance, Shimano expanded the BeastMaster lineup of electric reels by redesigning the BeastMaster 9000 with angler-friendly features and battle-tested fishability. The all-new BM9000B now features a color LCD screen for enhanced functionality and easier viewing in bright sunlight. With 55 pounds of thermo-adjustable drag power and a GigaMax motor packing extreme winding power, Shimano engineers designed the BM9000B to overpower hard-fighting bottom dwellers. For those anglers flying kites or pulling teasers in pursuit of their next billfish, the BM9000B is the perfect combination of speed and power. Don't back down from a challenge fish the redesigned BM900B.