Berkley Gulp! Alive Attractant - NEW Berkley® Gulp!® Alive is the next generation in Gulp! scent and attractant technology. Now that technology is available in a spray bottle. Gulp!® Alive spray fish attractant will make any bait taste and smell alive. It's like a blood trail in the water that fish can't resist. The trigger spray bottle shoots a stream or a spray, and enhances a baits effectiveness whether it's a soft bait, a hard bait, or a live bait. At Berkley®, our passion is that you CATCH MORE FISH!