This lure became an immediate fishing success story because fishermen recognized that the unique design features found in all D.O.A. Shrimp resulted in the creation of the world's most perfect artificial shrimp lures. D.O.A. Shrimp always have "live shrimp" looks and swimming action. With their downward facing, vibration legs and consistent level drop rate D.O.A. Shrimp Lures have successfully fooled almost every species of fish that feed on live shrimp. Made of soft plastic and impregnated with farm raised shrimp.